Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Community Builders to Watch: Maria Flynn engineers a future where KC’s digital health legacy rivals its football
Editor’s note: Startland News is showcasing five Kansas City changemakers from five local organizations through its third annual Community Builders to Watch series. The following highlights one of the 2023 honorees, selected from more than 100 initial nominees. Click here to view the full list of Community Builders to Watch — presented by Cyderes. Check…
Community Builders to Watch: Jared Horman gives KC’s blank canvases context, his career new meaning
Editor’s note: Startland News is showcasing five Kansas City changemakers from five local organizations through its third annual Community Builders to Watch series. The following highlights one of the 2023 honorees, selected from more than 100 initial nominees. Click here to view the full list of Community Builders to Watch — presented by Cyderes. Check…
Businesses welcome KC neighbors to taste, tour flavors of the Northeast with one-day event
Kansas Citians can travel the world without leaving the city’s Northeast, said Bobbi Baker, detailing plans for Friday’s Taste & Tour event that showcases flavors from across the globe. “With this particular tour, you never have to leave [Independence] Avenue,” said Baker, president and CEO of the Northeast Kansas City Chamber of Commerce. The Taste…
Esports startup with KC co-founder announces $3M in seed funding, targets Web3 gaming
An early funding round is expected to help a new professional esports organization expand the creator economy alongside its own footprint, said Nate Schanker, announcing a $3 million seed round for Boston-based M80, a startup coded with Kansas City talent. “We are building something special that the esports industry has never seen before and we…