Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Mayor appoints city’s first Small Business Task Force as investment in KC entrepreneurs
Small businesses have the potential to thrive in Kansas City in ways unlike other metros across the country, said Christine Lau, highlighting how the city’s unique spirit will play a role in a newly created Small Business Task Force for KCMO. “We have a grit and tenacity that I haven’t seen anywhere else,” said Lau,…
Taylor Swift vs NFL Draft: Who scored the most touchdowns for KC in this epic economic showdown
Editor’s note: The following economic analysis was provided by the Economic Development Corporation of Kansas City, Missouri (EDCKC). The opinions expressed in this commentary are the author’s alone. Kansas City, Missouri, has recently been the epicenter of two gargantuan events: Taylor Swift’s Eras concerts and the NFL Draft. Both events have left significant economic imprints…
Industrial tech leaders fuel ‘fire of innovation’ with startup mentality, partnerships
Getting foundational industries — like construction, manufacturing, and energy — to innovate isn’t easy, shared corporate leaders from three regional heavy hitters. “Everybody loves change,” joked Dustin Burns, vice president of innovation at McCownGordon. “They’re just asking for more change to be dumped on them all the time.” “In my experience, a lot of clients…
In their threads era: KC retailers answer demand for Swift-Kelce clothing
Editor’s note: This story was originally published by Missouri Business Alert, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. Sunday’s game between the Kansas City Chiefs and Chicago Bears brought together two powerful…