Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Sneak peek: Plaza’s two-floor, chef-driven food hall and late-night hangout opening Monday
With the Strang Chef Collective’s third location set to open Monday on the Country Club Plaza, the food hall concept is expected to help serve transformation within Kansas City’s iconic shopping and entertainment district, said Shawn Craft. “To get in on the ground floor and to be a part of that is exciting for us,”…
How Rock Island Bridge is turning 3 million pounds of steel into KC’s next entertainment hub
When the in-the-works Rock Island Bridge opens in 2024, the hulking infrastructure renewal project will become Kansas City’s — and America’s — first “destination landmark bridge,” said Mike Zeller. And the effort pointedly capitalizes on one of the metro’s most overlooked assets: its rivers. “We’re maybe the biggest river town in America that hasn’t really…
Building your eco-friendly dream home can be time suck, co-founders say; a new app gives renovators the keys to energy efficiency
KINGSTON, New York — Sustainability shouldn’t just be an add-on for new homebuyers or renovators, said Brad Johnsmeyer, noting recent improvements in technology make critical upgrades to elements like insulation, water heaters, and solar features more financially accessible — but not always approachable to the everyday person. “It’s gotten to the point where it’s almost a…
How a Kansas chocolate shop dips into decades of decadence, creativity for timeless treats
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — Hazel Hill Chocolate embodies a three-generation family tradition that today applies freestyling innovation to craft custom and award-winning handmade chocolate and confections in the heart of Kansas. “I…