Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
If their shop smells like Travis Kelce at Christmas, these candle chemists called the right play
When the owners of Decori home and gift shop at the Village at Briarcliff suited up to create a Travis Kelce candle scent, they turned to their virtual assistant to help make the call. Alexa suggested a play on the “audacious, confident and powerful” scents of Creed Aventus. Three formulations later, partners Ralph Liebetrau and…
Downtown food hall hits closing time; Strang’s chef-driven concept leaving lightwell
Strang Chef Collective is serving its final customers within the food hall’s downtown space, said CEO Shawn Craft, announcing the lightwell location would close Tuesday “despite the company’s best efforts over the past year to keep it open.” The chef-driven concept — through which diners experience a mix of global and elevated comfort flavors —…
KC Daiquiri Shop closing Dec. 1; iconic duo behind the party vibes plans to ‘regroup, reflect, and rebuild’
The good times roll through the weekend at KC Daiquiri Shop as the well-known Mardi Gras-themed getaway on Grand Boulevard shuts down its years-long revelry. “This decision has not come lightly,” Kinley Strickland and Calvin Vick, owners of KC Daiquiri Shop, said Monday in a social media post announcing the business’ plans to close Dec.…
Side hustle to help autistic adults belong in the workplace earns young founder Student Entrepreneur of the Year honor
Grace Kertz is redefining what workplace inclusivity can look like with Sensory Sync, an AI-powered platform designed to support neurodivergent employees. Her work on the innovative venture on Thursday earned her the title of UMKC Student Entrepreneur of the Year. “Sensory sync is an enterprise grade DEI and wellness platform sold to companies. It utilizes…