Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
After waning state support, Kansas Bioscience Authority will go private
A formerly state-backed investment organization for Kansas bioscience businesses will soon be transitioning from a public to private organization. After dwindling support from the State of Kansas, the Kansas Bioscience Authority’s board recently voted unanimously to shift the organization to the private market in 2016, allowing portfolio companies to partner with investors in the private…
Rightfully Sewn founder stitches a vision for Kansas City’s fashion future
Poised, posh and purposeful, Jennifer Lapka Pfeifer sits straight as a board at Kaldi’s coffee shop with unwavering eye contact. Donning a contoured-floral blue and white dress, Lapka smiles as she poetically recalls painting in high school and learning to sew with her grandmother in rural Kansas. Those experiences fostered a love for fashion, art…
By the Numbers: A look at Midwest tech investment in 2015
Startland News recently distilled a report by Lead Bank and investment research firm CB Insights that analyzed the Midwest tech investing scene. Here are a few more of the findings from the nearly 40-page report, as presented by Startland’s Kat Hungerford.
Shawnee tax incentives aim to lure startups to the ‘burbs
The City of Shawnee is poised to kick off a tax incentive program that hopes to attract “high-growth” tech companies to the area by alleviating initial startup costs. Shawnee City councilman Brandon Kenig said that the “Startup Workforce Relocation and Expansion Program” will encourage job growth and innovation in one of Kansas’ fastest growing cities.…