Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
KC founders share their stories of building a great Midwest company
It’s not the flashiest locale, but the Midwest is a ripe area in which to grow a global business, a group Kansas City entrepreneurs argued Monday. During the Kauffman Fellows summit, four Kansas City business leaders made the case that you don’t have to be on the coasts to build a thriving company. The…
Kauffman Fellows to foster KC, Midwest investor expertise via $960K effort
In an effort to cultivate venture capitalists in the Midwest, the Ewing Marion Kauffman Foundation will award a dozen of scholarships valued at a total of $960,000 for its investor program, Kauffman Fellows. And Kansas City is set to be the biggest beneficiary. During the Kauffman Fellows’ annual summit, the foundation announced that will dish…
Kauffman Foundation issues a challenge to grow KC accelerators
The Ewing Marion Kauffman Foundation believes business accelerators have the opportunity to bridge a gap between capital and entrepreneurs. That’s why the foundation announced a new grant initiative Friday that hopes to spur more accelerator-like organizations in Kansas City. And applications are now open, and proposals are due by Jan 13. Starting Nov. 16 during…
Startland gets personal with Davyeon Ross, John Fein and Greg Kratofil
Startland News exists to share the stories of innovation that happen every day in Kansas City. But while we try our best to give you updates as they come, it is rare that all the details of the news we produce are included in the stories we publish. That’s why editor-in-chief Bobby Burch led Startland…