Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
How this founder’s hobby (plus a little trouble) became Oak Park retail incubator’s biggest success story
“Big Chunky Blankets” — soft as a baby’s cheek and custom knitted in any color of the rainbow — folded into the foundation of what would become Maryann Nzioki Hult’s resilient, nearly pandemic-proof foray into entrepreneurship. They put local Tabu Knits on the online map of must-have-items, and then became the seed of two Johnson…
Big win for UMKC: Unlocking top tier research status gives KC new competitive edge
A new milestone for the University of Missouri-Kansas City — achieving status as Kansas City’s first Carnegie R1 research institution — is expected to help boost the region’s ability to start, grow and scale more startups, leaders said this week, emphasizing the role university-led research plays in innovation across industries and communities. “It’s absolutely massive…
KC Bier Co building new 30,000-square-foot urban beer garden; founder brewing a space for all
A Kansas City-built, German-style brewery is expanding to Lenexa — bringing an authentic Bavarian beer garden experience to Johnson County, said founder Steve Holle. Developed in partnership with West Star Development, the new KC Bier Co. venue will feature a large outdoor space, an indoor restaurant, private event areas, and a stage for live music…
Founder Problems: Podcast captures the ‘messy middle’ you don’t see on entrepreneurs’ highlight reels
A new Kansas City-based podcast is skipping over the fairy tale stories of founding a startup; instead diving straight into the messy parts, the hosts shared. Founder Problems — hosted by local entrepreneurs Sarah Schumacher, Zach Oshinbanjo, and Lee Zuvanich — is embracing the aspects of starting and running a business that no one wants…