Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: Digital inclusion, term sheets
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Weekly Events Preview Smart Companies to Watch When: Dec. 7, 5:30 p.m. – 7:30 p.m. Where: The Downtown Marriott Thinking Bigger is…
Smart road startup Integrated Roadways launching IoT test lab with MoDOT
The Missouri Department of Transportation is looking to Kansas City-based Integrated Roadways for its tech and Internet of Things insight. As part of a 15-year agreement, the firm will serve as the department’s “IoT broker” and will build and operate a testing lab that will enable Missouri to explore the top mobile-Internet innovations, Integrated Roadways…
Startup Royal Loyal sells to Wichita coffee company
Royal Loyal, which created an app to encourage loyalty at convenience and retail stores, sold to Wichita-based Prairie Fire Coffee, Royal Loyal CEO Babir Sultan said, declining to offer a monetary value. Royal Loyal’s app allows users to save money and earn free products at various gas stations, fast food and retail stores. The application…
Sock 101 ‘makes it work’ on Project Runway, secures $250K
Apparently, Kansas City socks have significant upside with investors. After an appearance on Lifetime’s “Project Runway: Fashion Start-up,” Kansas City-based Sock 101 recently landed $250,000 from two prominent fashionistas. Designer Rebecca Minkoff and Gary Wassner, co-founder of Interluxe Holdings, a venture capital group focusing on fashion and luxury brands, both invested in the sock startup.…