Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Faster-than-expected visa process helps BLITAB relocate from Austria to KC
Eight months after the Austria-based firm BLITAB won a LaunchKC grant, its co-founders have finally settled into their new home of Kansas City, Mo. BLITAB — a startup that developed the world’s first tablet for blind people — was the only internationally-based firm to win a $50,000 LaunchKC grant in September. But before co-founders Kristina Tsvetanova and Slavi…
KCultivator Q&A: Adrienne Haynes on microwave etiquette, Madam C.J. Walker, Beyonce
Editor’s note: KCultivators is a new, lighthearted profile series we’re kicking off to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Check out our other features on Robert Manigold, Susan Wally and Donald Carter. Adrienne Haynes caught an entrepreneurial bug as a teenager. With a passion for helping young people, she aspired to…
Events Preview: Startup Weekend KC, Second Fridays
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…
Compute Midwest rebrands, announces expansion to the Windy City
The Kansas City-based tech conference formerly known as Compute Midwest has announced a rebrand and expansion to Chicago. The conference, which has been recognized by Inc. magazine as one of the top tech conferences in the nation, has changed its name to become Dare Mighty Things. Since its launch in 2012, the conference has consistently…