Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
A night for knock-outs: Pipeline gala adds glitz to the hard-fought battles of entrepreneurship (Photos)
Midwest means resilience, Melissa Vincent told a black-tie crowd of entrepreneurs gathered Friday evening in the Grand Hall at Union Station, ultimately sharing the stage with not one, but two Innovator of the Year honorees. “When they get knocked down, knocked out, they get back up and they stay in the ring,” continued Vincent, CEO…
Topeka startup hub launches diverse entrepreneur community (with fintech help on loan from KC’s Cyphr)
TOPEKA — An initiative aimed at boosting early to mid-stage entrepreneur development in the heart of Kansas launched Friday, said Michael Odupitan, noting the effort by Topeka-based Omni Circle to redefine the startup journey — and who’s allowed to join it — comes with a Kansas City assist. “Omni’s goal is to unite and strengthen…
How an east side community garden gives Ruby Jean’s namesake her storybook ending as juice brand goes national with Whole Foods
While market expansion for Ruby Jean’s harvests the big headlines, Chris Goode’s grassroots health initiatives are staying firmly planted in Kansas City’s east side, the juice brand’s founder said — announcing plans to launch a one-acre community garden this spring on Wabash Avenue. Budding out just blocks from where Goode grew up, the Ruby Jean’s…
Kauffman-backed tech coalition gains runway (and funding) to help fill KC’s talent pipeline, leader says
A new talent-focused coalition led by the KC Tech Council envisions a reality where all of Kansas City’s tech jobs can be filled by Kansas City, said Kara Lowe, unveiling new details of an initiative made possible by the Kauffman Foundation’s new “Collective Impact” funding pathway. KC Tech Council on Friday publicly announced its employer-led…