Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
E-Scholars grad Heidi Van pushes boundaries with ‘nomadic theater’
Obstacles along the path to success are often produced in the minds of the creative people themselves, Heidi Van said. “These obstacles are created from self-doubt,” said Van, Fishtank Theatre founder and artistic director. “If you actually looked closer and broke it down into action items, you could probably make a couple of phone calls…
Jobs alert: 5 Techstars firms now hiring in Kansas City
Less than halfway through Techstars’ three-month program, five startup companies in the class are hiring. The program’s first annual cohort — which included 10 startups — spent the first month meeting nearly 100 mentors and investors. Following the feedback, half of the class is ready to scale and hire more people, said Techstars managing director Lesa Mitchell.…
Techstars Spotlight: Startup hopes to bridge teacher-school gap
Matching best-fit teachers to school districts can be challenging, Michael Barnes said. Serving nearly three years as a district talent manager at Austin Achieve public schools, in Austin, Texas, Barnes felt a lot of pressure to make the right decisions for students. “Oftentimes I would stay up until 2 a.m., wishing I had better teachers…
5 TEDxKC perspectives on navigating life’s next disruptions
What’s the greatest threat to humanity? Self obsession? Artificial intelligence? Resentment? Depends on your perspective. An eclectic group of TEDxKC presenters gathered Friday at the Kauffman Center of Performing Arts to share their expertise on how art, philosophy, technology, individual experiences and even interpersonal relationships shape the perspectives through which people see the reality around…