Barbecue tech startup fires up sales in Kansas City
April 19, 2016 | Kat Hungerford
Kansas City is firing up the grills for its favorite season.
And no, it isn’t springtime or summertime. It’s barbecue time.
This barbecue season, Kansas City food tech startup Tappecue has cooked up a new online platform to complement its existing meat thermometer. The platform — launched last week — is called SessionBook, which allows grill- and smoke-masters to digitally perfect their barbecue recipes.
With the platform, users can review their cook session data to test and fine-tune recipes to create award-winning foods, said Jacob Bourret, marketing vice president of Innovating Solutions, owner of the Tappecue brand.
The Tappecue thermometer sends real-time temperature data to its phone app, enabling cooks to keep an eye on dinner while away from their grill, smoker or slow-cooker. With the addition of SessionBook, users can upload play-by-play Tappecue thermometer data, along with images, notes, recipes and more to track and perfect their barbecue processes.
Bourret sees Kansas City, with its barbecue-centric culture, as the optimal place to test and launch Tappecue products.
“We couldn’t ask for a better city to launch Tappecue,” said Bourret. “When we first launched, we were bootstrapping so we didn’t have an excess of cash flowing in to market and advertise (the product) — which means we had to get creative. Fortunately, KC has many barbecue competitions yearly.”
The company gained permission from the Kansas City Barbecue Society to hand out flyers and talk to competition participants at the society’s events. Grassroots marketing efforts like these were, and continue to be, the root of the company’s success, according to Bourret.
“People (at the competitions) got to meet the inventors and see our passion and enthusiasm for the product,” he said. “Now, our customers share that same enthusiasm and spread the word for us – from the heart of KC to the rest of the world.”
Since its July 2013 launch, Tappecue has doubled in revenue every year, with a total of 2,000 units sold to 1,700 customers. The company expects to again double those numbers by the end of 2016, according to Bourret.
2016 Startups to Watch
stats here
Related Posts on Startland News
Enactus USA turns 50 in KC as local leaders urge: Give your network to an entrepreneur
A three-day expo featuring student-led innovation and entrepreneurship from across the nation found its home (and groove) “in the heart of the USA” this week, said Mikena Manspeaker, noting the campus of UMKC was the perfect fit for marking the 50th anniversary of Enactus United States. “Kansas City is just booming with entrepreneurial spirit and…
Streetwear-infused runway show hits 10 year-mark, building fashion family along the way
High fashion met heartfelt passion on the runway Sunday with the return of the The Kritiq Fashion Show — a celebration of creativity, entrepreneurship and community spirit that not even a global pandemic (or family pressures) could undress. “This is our 10th year,” said Mark Launiu, co-founder of The Kritiq, as well as the Kansas…
Goodwill’s ‘adult high school’ in KC just scored major funding wins (and hired its first leader)
A first-of-its kind adult high school in the region hit two big funding milestones this month, said organizers of the Excel Center, announcing six-figure financial contributions from the City of Kansas City, Missouri, and the Ewing Marion Kauffman Foundation, as well as a key hire. Led by Goodwill of Western Missouri and Eastern Kansas (MoKan…
KC job fair explores how AI can be a tool for women job seekers, not another workforce threat
For women competing within today’s hiring landscape — an environment riddled with opportunities and challenges linked to artificial intelligence — it’s critical to master cutting-edge job application tools, said Erin Cole. “It’s about accessibility,” said Cole, chief development officer for Women’s Employment Network (WEN), a partner of the OneKC for Women alliance. “WEN is built…