Barbecue tech startup fires up sales in Kansas City
April 19, 2016 | Kat Hungerford
Kansas City is firing up the grills for its favorite season.
And no, it isn’t springtime or summertime. It’s barbecue time.
This barbecue season, Kansas City food tech startup Tappecue has cooked up a new online platform to complement its existing meat thermometer. The platform — launched last week — is called SessionBook, which allows grill- and smoke-masters to digitally perfect their barbecue recipes.
With the platform, users can review their cook session data to test and fine-tune recipes to create award-winning foods, said Jacob Bourret, marketing vice president of Innovating Solutions, owner of the Tappecue brand.
The Tappecue thermometer sends real-time temperature data to its phone app, enabling cooks to keep an eye on dinner while away from their grill, smoker or slow-cooker. With the addition of SessionBook, users can upload play-by-play Tappecue thermometer data, along with images, notes, recipes and more to track and perfect their barbecue processes.
Bourret sees Kansas City, with its barbecue-centric culture, as the optimal place to test and launch Tappecue products.
“We couldn’t ask for a better city to launch Tappecue,” said Bourret. “When we first launched, we were bootstrapping so we didn’t have an excess of cash flowing in to market and advertise (the product) — which means we had to get creative. Fortunately, KC has many barbecue competitions yearly.”
The company gained permission from the Kansas City Barbecue Society to hand out flyers and talk to competition participants at the society’s events. Grassroots marketing efforts like these were, and continue to be, the root of the company’s success, according to Bourret.
“People (at the competitions) got to meet the inventors and see our passion and enthusiasm for the product,” he said. “Now, our customers share that same enthusiasm and spread the word for us – from the heart of KC to the rest of the world.”
Since its July 2013 launch, Tappecue has doubled in revenue every year, with a total of 2,000 units sold to 1,700 customers. The company expects to again double those numbers by the end of 2016, according to Bourret.
2016 Startups to Watch
stats here
Related Posts on Startland News
No time to roll credits: Film tax incentives give Kansas City more screen time than ever
After Hallmark movie touchdown, TV and film crews are scoring big in Kansas City, official says With cameras rolling and spotlights shining, Kansas City is positioning itself as one of the Midwest’s most attractive film destinations, said Rachel Kephart, noting reinvigorated support from city hall and an effective mix of local and state incentives. Interest…
This keychain could stop an opioid overdose; carry the antidote — not the burden of guilt
ST. LOUIS — Easy access to life-saving naloxone (better known by the brand name Narcan) could’ve prevented the fatal overdose of Danielle Wilder’s close friend in college, the tragedy-prompted entrepreneur said. Her friend was in possession of naloxone — a fast-acting medicine that can reverse the deadly impacts of an opioid overdose when delivered near-immediately…
Brookside restaurant spot shifts from Irish to Mexican flavors as two families expand their dream
Two longtime friends and their daughters — all seasoned restaurant workers — are joining together in a new East Brookside restaurant they can call their own. Muy Caliente Grill & Cantina is scheduled to open later this month at 751 E. 63rd St., Suite 110, in the former Brady & Fox restaurant. Owners Fredy Rivera…
Landlord’s solution to Kansas housing crisis: 3D print his own home inventory
TOPEKA — Regularly confronted with a lack of supply in the housing market — and the subsequent higher prices — landlord and general capital investor Chris Stemler faced a multi-dimensional challenge. “I thought to myself, ‘How do I help solve an inventory problem?’ the Topeka-based Trident Homes founder said. “I know I’ve got renters who…