Barbecue tech startup fires up sales in Kansas City
April 19, 2016 | Kat Hungerford
Kansas City is firing up the grills for its favorite season.
And no, it isn’t springtime or summertime. It’s barbecue time.
This barbecue season, Kansas City food tech startup Tappecue has cooked up a new online platform to complement its existing meat thermometer. The platform — launched last week — is called SessionBook, which allows grill- and smoke-masters to digitally perfect their barbecue recipes.
With the platform, users can review their cook session data to test and fine-tune recipes to create award-winning foods, said Jacob Bourret, marketing vice president of Innovating Solutions, owner of the Tappecue brand.
The Tappecue thermometer sends real-time temperature data to its phone app, enabling cooks to keep an eye on dinner while away from their grill, smoker or slow-cooker. With the addition of SessionBook, users can upload play-by-play Tappecue thermometer data, along with images, notes, recipes and more to track and perfect their barbecue processes.
Bourret sees Kansas City, with its barbecue-centric culture, as the optimal place to test and launch Tappecue products.
“We couldn’t ask for a better city to launch Tappecue,” said Bourret. “When we first launched, we were bootstrapping so we didn’t have an excess of cash flowing in to market and advertise (the product) — which means we had to get creative. Fortunately, KC has many barbecue competitions yearly.”
The company gained permission from the Kansas City Barbecue Society to hand out flyers and talk to competition participants at the society’s events. Grassroots marketing efforts like these were, and continue to be, the root of the company’s success, according to Bourret.
“People (at the competitions) got to meet the inventors and see our passion and enthusiasm for the product,” he said. “Now, our customers share that same enthusiasm and spread the word for us – from the heart of KC to the rest of the world.”
Since its July 2013 launch, Tappecue has doubled in revenue every year, with a total of 2,000 units sold to 1,700 customers. The company expects to again double those numbers by the end of 2016, according to Bourret.
2016 Startups to Watch
stats here
Related Posts on Startland News
Kauffman’s new grants go live this week; here’s what we know about the revised funding priorities
The announcement of five new grants opportunities from the Ewing Marion Kauffman Foundation brings months of anticipation and potential uncertainty to a head, offering a more clear view into the relaunched grantmaking strategy of the influential Kansas City philanthropic organization. New applications for funding through the Kauffman Foundation open Aug. 29 — about four months…
Digital Health KC debuts Lumi Awards with star-powered roster of tech honorees
Healthcare is a team sport and Kansas City has all the players, said Dick Flanigan, heaping praise on the region’s innovators at the intersection of healthcare and technology. “We have key entries in every sector, allowing us to tap into these companies and individuals to truly form a winning team,” said Flanigan, president of Digital…
Shoppers lined the block to visit their vintage clothing store; now they’ve curated a new, larger space in KC’s West Bottoms
As brothers Thomas and Reade Rex open the doors to their relocated and expanded vintage clothing store this weekend in Kansas City’s West Bottoms, the event will be a culmination of years of hard work, passion, and a shared vision — plus significant customer support and loyalty, they said. “We’ve always done things together,” said…
World Cup will be KC’s biggest-ever event, top founder says (and local businesses can still get in the game)
When Neal Sharma co-founded DEG at the turn of the millennium, Kansas City felt like it had an inferiority complex, he said. Fast forward to 2024, and the city is teeming with extrinsic validation, he added. The exited founder-turned-civic leader hopes being a World Cup host city in 2026 pushes Kansas City to take a…