Barbecue tech startup fires up sales in Kansas City
April 19, 2016 | Kat Hungerford
Kansas City is firing up the grills for its favorite season.
And no, it isn’t springtime or summertime. It’s barbecue time.
This barbecue season, Kansas City food tech startup Tappecue has cooked up a new online platform to complement its existing meat thermometer. The platform — launched last week — is called SessionBook, which allows grill- and smoke-masters to digitally perfect their barbecue recipes.
With the platform, users can review their cook session data to test and fine-tune recipes to create award-winning foods, said Jacob Bourret, marketing vice president of Innovating Solutions, owner of the Tappecue brand.
The Tappecue thermometer sends real-time temperature data to its phone app, enabling cooks to keep an eye on dinner while away from their grill, smoker or slow-cooker. With the addition of SessionBook, users can upload play-by-play Tappecue thermometer data, along with images, notes, recipes and more to track and perfect their barbecue processes.
Bourret sees Kansas City, with its barbecue-centric culture, as the optimal place to test and launch Tappecue products.
“We couldn’t ask for a better city to launch Tappecue,” said Bourret. “When we first launched, we were bootstrapping so we didn’t have an excess of cash flowing in to market and advertise (the product) — which means we had to get creative. Fortunately, KC has many barbecue competitions yearly.”
The company gained permission from the Kansas City Barbecue Society to hand out flyers and talk to competition participants at the society’s events. Grassroots marketing efforts like these were, and continue to be, the root of the company’s success, according to Bourret.
“People (at the competitions) got to meet the inventors and see our passion and enthusiasm for the product,” he said. “Now, our customers share that same enthusiasm and spread the word for us – from the heart of KC to the rest of the world.”
Since its July 2013 launch, Tappecue has doubled in revenue every year, with a total of 2,000 units sold to 1,700 customers. The company expects to again double those numbers by the end of 2016, according to Bourret.
2016 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: Launch[ED] Day 2016
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Investor & Startup Panel When: September 22 @ 5:30 pm – 7:30 pm Where: Grid Collaborative Workspace Happy Hour and…
KCRise fund lands $10M to kickoff startup investing
Kansas City-area startups have a new, local fund to boost their investment rounds. The KCRise fund announced Thursday the closing of $10 million that will co-invest with institutional venture capital groups in early-stage companies based in the Kansas City area. Launched in February in conjunction with the KC Rising economic initiative, the fund was created…
Tech leaders: KC is built to be a hub for driverless cars
The Obama administration on Tuesday revealed a set of guidelines for automakers to ensure a safe, efficient rollout of self-driving vehicles in the United States. The rapid development of autonomous vehicle tech, according to the administration, makes it clear that its emergence into American’s everyday life is no longer a question of if — but…
Parallels emerge between Midwest, Belfast entrepreneurs
Belfast, Northern Ireland — Despite the some 4,000 miles between them, entrepreneurs in Northern Ireland and the Midwest have more in common than one may know. During a series of business and social gatherings with members of the Pipeline entrepreneurial fellowship program, Belfast entrepreneurs quickly learned how similar they are to those in America’s “flyover”…