Shawnee native sells another startup for over $1B with GM deal
March 21, 2016 | Bobby Burch
General Motors is hoping to become the leader of self-driving car technology with the gargantuan acquisition of Cruise Automation, whose founder has a local tie.
GM announced on March 11 that it purchased Cruise for more than $1 billion in a move that aims to accelerate the development of GM’s autonomous vehicle tech. Cruise CEO Kyle Vogt is a 2004 graduate of Shawnee Mission Northwest High School.
“GM’s commitment to autonomous vehicles is inspiring, deliberate and completely in line with our vision to make transportation safer and more accessible,” Vogt said in a release. “We are excited to be partnering with GM and believe this is a ground-breaking and necessary step toward rapidly commercializing autonomous vehicle technology.”
Cruise created an aftermarket kit that allows users to convert certain types of cars into autonomous vehicles for highway driving. Fortune Magazine reports that about 40 people work for Cruise. The company raised more than $18 million in venture capital funding, and its investors include Y Combinator, Spark Capital, Maven Ventures and Founder Collective.
As part of the deal, Cruise will operate as an independent unit within GM’s recently-formed autonomous vehicle team. The company will continue to be based in San Francisco. GM already works with ride-sharing company Lyft and formed a personal mobility brand for car-sharing fleets named Maven.
A graduate of the Massachusetts Institute of Technology, Vogt now has two billion-dollar deals under his belt. In 2006, he helped build and launch Twitch, which is self-described “the ESPN for gaming.” In 2013, Amazon acquired the firm for $1.1 billion. He also was a co-founder of SocialCam, a mobile app for video sharing. In 2011, he sold the firm to Autodesk for $60 million.
To learn more about Cruise’s technology, check out the video below.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
How Yoli Tortilleria’s co-founder went full-time, launched a new zine to showcase Mexican culture
Kansas Citians should get ready for a bold taste of culture, Marissa Gencarelli said, teasing the release of a new mini publication inspired by her rapidly scaling business and its mission to bring a bit of authentic Mexico to the metro. “I posted a picture on Instagram and someone [asked] me if I had ever…
$21M round for Dwolla disruption validates evolving payments platform, CEO says
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. A…
How a van life competition, web series could prove Grandview-founded startup’s revenue model
Social media platforms don’t need to rely on advertisements and algorithms to generate revenue, Wesley Elder said — instead they can partner with brands and creators to create unique and authentic experiences. The Jump, a Grandview-based social media platform focused on creating a positive space where users can bond over common interests, has kept its…
KC’s first Black-owned brewery reveals future home: Historic redevelopment project on Vine Street
A piece of Kansas City history — now an in-the-works east side business development near one of the city’s famed entertainment districts — is expected to be the home of KC’s first Black-owned brewery, Kemet Coleman confirmed Monday. “The cat’s out of the bag,” said Coleman, revealing plans for the soon-to-debut Vine Street Brewing company to…
