Shawnee native sells another startup for over $1B with GM deal
March 21, 2016 | Bobby Burch
General Motors is hoping to become the leader of self-driving car technology with the gargantuan acquisition of Cruise Automation, whose founder has a local tie.
GM announced on March 11 that it purchased Cruise for more than $1 billion in a move that aims to accelerate the development of GM’s autonomous vehicle tech. Cruise CEO Kyle Vogt is a 2004 graduate of Shawnee Mission Northwest High School.
“GM’s commitment to autonomous vehicles is inspiring, deliberate and completely in line with our vision to make transportation safer and more accessible,” Vogt said in a release. “We are excited to be partnering with GM and believe this is a ground-breaking and necessary step toward rapidly commercializing autonomous vehicle technology.”
Cruise created an aftermarket kit that allows users to convert certain types of cars into autonomous vehicles for highway driving. Fortune Magazine reports that about 40 people work for Cruise. The company raised more than $18 million in venture capital funding, and its investors include Y Combinator, Spark Capital, Maven Ventures and Founder Collective.
As part of the deal, Cruise will operate as an independent unit within GM’s recently-formed autonomous vehicle team. The company will continue to be based in San Francisco. GM already works with ride-sharing company Lyft and formed a personal mobility brand for car-sharing fleets named Maven.
A graduate of the Massachusetts Institute of Technology, Vogt now has two billion-dollar deals under his belt. In 2006, he helped build and launch Twitch, which is self-described “the ESPN for gaming.” In 2013, Amazon acquired the firm for $1.1 billion. He also was a co-founder of SocialCam, a mobile app for video sharing. In 2011, he sold the firm to Autodesk for $60 million.
To learn more about Cruise’s technology, check out the video below.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
HomeRoom closes $1M pre-seed, joining Y Combinator’s latest batch of funded startups
A Kansas City proptech startup that matches roommates with affordable coliving opportunities is reporting record growth, along with a newly announced million-dollar pre-seed funding round led by a leading early stage investor. The investment from Y Combinator, The Uplift Syndicate and The HO0 Fund is expected to help HomeRoom — a residential real estate marketplace that…
Winning alumni revive Columbia Startup Weekend to unlock Midwest talent, find the next billion-dollar startup
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. Techstars…
‘People eat with their eyes first’: Why pop-ups were just a sample of this new bakery’s appeal
Brown Suga Bakes began modestly — selling cookies out of lunch bags mid-pandemic, said Ebony Paul-Harris, detailing a strategy of starting small to achieve big results. In her case: opening the oven to a brick-and-mortar bakery and storefront in Olathe. “In the beginning, we used to make really small cookies. We also had a sample…
Bluetooth your burnt ends: BBQ tech startup fires up new way to keep tabs on those slabs
FireBoard is smoking toward its seventh office in seven years as hiring and product development heat up for the ever-expanding Kansas City-based maker of cloud-connected digital thermometers — a staple tool of many BBQ enthusiasts and restauranteurs. It’s latest addition: the FireBoard Spark, an entry-level meat thermometer with a lower price point than previous models,…
