Shawnee native sells another startup for over $1B with GM deal
March 21, 2016 | Bobby Burch
General Motors is hoping to become the leader of self-driving car technology with the gargantuan acquisition of Cruise Automation, whose founder has a local tie.
GM announced on March 11 that it purchased Cruise for more than $1 billion in a move that aims to accelerate the development of GM’s autonomous vehicle tech. Cruise CEO Kyle Vogt is a 2004 graduate of Shawnee Mission Northwest High School.
“GM’s commitment to autonomous vehicles is inspiring, deliberate and completely in line with our vision to make transportation safer and more accessible,” Vogt said in a release. “We are excited to be partnering with GM and believe this is a ground-breaking and necessary step toward rapidly commercializing autonomous vehicle technology.”
Cruise created an aftermarket kit that allows users to convert certain types of cars into autonomous vehicles for highway driving. Fortune Magazine reports that about 40 people work for Cruise. The company raised more than $18 million in venture capital funding, and its investors include Y Combinator, Spark Capital, Maven Ventures and Founder Collective.
As part of the deal, Cruise will operate as an independent unit within GM’s recently-formed autonomous vehicle team. The company will continue to be based in San Francisco. GM already works with ride-sharing company Lyft and formed a personal mobility brand for car-sharing fleets named Maven.
A graduate of the Massachusetts Institute of Technology, Vogt now has two billion-dollar deals under his belt. In 2006, he helped build and launch Twitch, which is self-described “the ESPN for gaming.” In 2013, Amazon acquired the firm for $1.1 billion. He also was a co-founder of SocialCam, a mobile app for video sharing. In 2011, he sold the firm to Autodesk for $60 million.
To learn more about Cruise’s technology, check out the video below.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
Steve Jobs opera opens in KC; How the Lyric Opera set the stage for tech icon’s musical arrival
Editor’s note: The Lyric Opera of Kansas City is an advertiser with Startland News, though this report was produced independently by the nonprofit newsroom. A touring production that sings the virtues and vices of tech icon Steve Jobs not only arrives to the Kansas City stage this month — it was literally built here. “The…
Spring in the face of ‘doom and gloom’: KC Can Compost grows green infrastructure while expanding its own footprint
The market for commercial composting services goes well beyond restaurants hoping to dispose of food scraps — a welcome discovery for Kristan Chamberlain, who saw such specialized demand disintegrate in 2020 amid a pile of bad news for struggling eateries. Today, KC Can Compost has helped divert more than 1.4 million pounds of waste from…
College student develops investing app for teens with $500K pre-seed confidence boost
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LINCOLN,…
