Shawnee native sells another startup for over $1B with GM deal
March 21, 2016 | Bobby Burch
General Motors is hoping to become the leader of self-driving car technology with the gargantuan acquisition of Cruise Automation, whose founder has a local tie.
GM announced on March 11 that it purchased Cruise for more than $1 billion in a move that aims to accelerate the development of GM’s autonomous vehicle tech. Cruise CEO Kyle Vogt is a 2004 graduate of Shawnee Mission Northwest High School.
“GM’s commitment to autonomous vehicles is inspiring, deliberate and completely in line with our vision to make transportation safer and more accessible,” Vogt said in a release. “We are excited to be partnering with GM and believe this is a ground-breaking and necessary step toward rapidly commercializing autonomous vehicle technology.”
Cruise created an aftermarket kit that allows users to convert certain types of cars into autonomous vehicles for highway driving. Fortune Magazine reports that about 40 people work for Cruise. The company raised more than $18 million in venture capital funding, and its investors include Y Combinator, Spark Capital, Maven Ventures and Founder Collective.
As part of the deal, Cruise will operate as an independent unit within GM’s recently-formed autonomous vehicle team. The company will continue to be based in San Francisco. GM already works with ride-sharing company Lyft and formed a personal mobility brand for car-sharing fleets named Maven.
A graduate of the Massachusetts Institute of Technology, Vogt now has two billion-dollar deals under his belt. In 2006, he helped build and launch Twitch, which is self-described “the ESPN for gaming.” In 2013, Amazon acquired the firm for $1.1 billion. He also was a co-founder of SocialCam, a mobile app for video sharing. In 2011, he sold the firm to Autodesk for $60 million.
To learn more about Cruise’s technology, check out the video below.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
Grief happens on (and off) company time: Why a startup founded from loss is building holistic bereavement plans for corporate America
When grieving employees return to work, managers and colleagues often aren’t equipped to properly support them, said Lisa Cooper. “While I was working in corporate America for quite some time, I had witnessed a lot of dysfunction surrounding grief,” said Cooper, co-founder of Workplace Healing alongside Mindy Corporon. For example, I can remember specifically when someone…
Cherry enters the endorsement game, scoring NIL deals that also boost female college athletes
Partnering with college athletes is a natural elevation of sports apparel company Cherry Co., said Thalia Cherry. The KC-based brand signed agreements with 18 athletes for NIL (name, image, likeness) endorsement deals, shared Cherry, founder and CEO. “It’s a perfect alignment,” she continued. “We were already working with professional athletes in some capacity. So when…
Starting a business? ‘Never-give-up attitude’ matters more than you think, says Porter House co-founder
Editor’s note: This story was originally published by Missouri Business Alert, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. While there are lots of important skills and knowledge to have when starting a…
Returning the flavor: Fast food startup flexes plan to bring Korean-American tastes to rural Missouri
As an occupational therapy practitioner, Joohae “Chewy” Yoon’s home visits to care for patients isolated in rural Missouri inspired her to develop the Korean-American fast food concept GOCHEW Burger & Sandwich. Her full-time job involves traveling to meet patients in Kansas City and Independence, as well as such cities as Odessa, Higginsville, and Warrensburg. Curious…
