Shawnee native sells another startup for over $1B with GM deal
March 21, 2016 | Bobby Burch
General Motors is hoping to become the leader of self-driving car technology with the gargantuan acquisition of Cruise Automation, whose founder has a local tie.
GM announced on March 11 that it purchased Cruise for more than $1 billion in a move that aims to accelerate the development of GM’s autonomous vehicle tech. Cruise CEO Kyle Vogt is a 2004 graduate of Shawnee Mission Northwest High School.
“GM’s commitment to autonomous vehicles is inspiring, deliberate and completely in line with our vision to make transportation safer and more accessible,” Vogt said in a release. “We are excited to be partnering with GM and believe this is a ground-breaking and necessary step toward rapidly commercializing autonomous vehicle technology.”
Cruise created an aftermarket kit that allows users to convert certain types of cars into autonomous vehicles for highway driving. Fortune Magazine reports that about 40 people work for Cruise. The company raised more than $18 million in venture capital funding, and its investors include Y Combinator, Spark Capital, Maven Ventures and Founder Collective.
As part of the deal, Cruise will operate as an independent unit within GM’s recently-formed autonomous vehicle team. The company will continue to be based in San Francisco. GM already works with ride-sharing company Lyft and formed a personal mobility brand for car-sharing fleets named Maven.
A graduate of the Massachusetts Institute of Technology, Vogt now has two billion-dollar deals under his belt. In 2006, he helped build and launch Twitch, which is self-described “the ESPN for gaming.” In 2013, Amazon acquired the firm for $1.1 billion. He also was a co-founder of SocialCam, a mobile app for video sharing. In 2011, he sold the firm to Autodesk for $60 million.
To learn more about Cruise’s technology, check out the video below.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
She sends food to the dinner table, instead of the trash can; how one social venture is saving family mealtime with would-be waste
A Kansas City nonprofit’s innovative approach is reducing food waste, fighting food insecurity, and restoring family mealtime. Pete’s Garden, founded in 2019 by Tamara Weber, partners with caterers, restaurants, and food service organizations to save unserved, prepared food that would otherwise be thrown out. Weber and a team of volunteers portion and package that food…
College entrepreneurs match their student-athlete peers with NIL brand-building business
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. WICHITA — Player Card’s young…
KC-based public service news outlet selects longtime nonprofit leader as its new CEO
A nonprofit news source focused on public service journalism for Kansas City and Wichita has selected a new CEO with more than 15 years of nonprofit leadership experience. Stephanie Campbell, a former executive team member at Leanlab Education, will lead the online Kansas City-based publication, The Beacon, tapping into her expertise in operations, marketing and…
No sugarcoating it: Motherhood is tough; this breastfeeding, diaper tracking app uses tech to guide moms past stigmas
Women’s health remains a taboo topic in American culture, said Vanessa Jupe, sharing why the mother-turned-tech founder is on a mission to provoke conversations and provide resources for women — starting with nursing infants. “Breastfeeding was not at all what I expected it to be. It was a very challenging, confusing time that showed me…
