Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KC Shave Company cuts its own niche with blades of disruption
A well-groomed man needn’t choose merely between cheap, breakable, throwaway razor blades and high-end, pricey shaving kits, said Mike Knopke, co-founder of KC Shave Company. On their way to building “a shaving empire,” Knopke and co-founder Joe Henderson hope to fill the gap amid a landscape of disposable and over-priced options, they said. A current…
Fund Me, KC: JUMP GEO uses whole-body movement to teach kids geography
Editor’s note: Startland News is continuing its ‘Fund Me, KC’ feature to highlight area entrepreneurial efforts to accelerate businesses or projects. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com. Today’s featured campaign from Kansas City-based JUMP GEO spotlights a product to teach young people (and adults) about…
Immigrant entrepreneurs need path to US now, GOP senator behind Startup Act says
Editor’s note: The following story on Jerry Moran’s Startup Act is part of a three-part series on the potential for immigrant or foreign-born entrepreneurs to help reshape Kansas City’s startup ecosystem. Read a warning from a leading Kansas City tech CEO about coming challenges within the local talent pipeline here. Check out a feature on…
CEO warning: Talent pipeline collapsing with fewer immigrants; tech training needed at home
Editor’s note: The following story on challenges within KC’s talent pipeline is part of a three-part series on the potential for immigrant or foreign-born entrepreneurs to help reshape Kansas City’s startup ecosystem. Read more about how a Kansas senator’s Startup Act legislation could reduce barriers here. Check out a feature on an immigrant entrepreneur who…