Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Say goodbye to the DMV? Gov tech firm PayIt launches iKan app with State of Kansas
Kansans can now renew their vehicle registration with a touch on their phones thanks to a KC-based government tech firm’s new iKan app, Gov. Jeff Colyer said Thursday. Designed by PayIt, the iKan platform is designed to allow users to interact with multiple state services in a self-service, intuitive experience from their phones, tablets, and…
IXKC: Want top talent in Kansas City? Stop talking about yesterday (Photos)
Kansas City already has what it takes to recruit and keep top talent, Neal Sharma told Wednesday’s Innovation Exchange crowd. What the metro seems to lack is the confidence to boast about itself, he added. Sharma, CEO and co-founder of DEG, a full-service digital agency in Overland Park that has grown to about 300 employees,…
State of the City: Mayor challenges startup community to be more inclusive in hiring
As a growing piece of Kansas City’s business fabric, the startup community should better reflect the diverse creative and tech talent working within the city, Mayor Sly James said Tuesday following his State of the City address. “There are a lot of entrepreneurs who, for example, make bow ties, who make clothing, who do things…
Predictive tech gives KCMO smart weapons in the fight against potholes, crime
Kansas City is tackling its pothole problem using technology that aims to predict where they’ll emerge next, city officials said. The proactive approach also is targeting Kansas City’s crime rate. Government officials from Kansas City, Missouri, shared details about their experience with smart, predictive technologies during a panel discussion Tuesday afternoon at the Smart Cities…