Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Brick by brick: How used LEGOs are making innovation more tangible for KC kids in need
Solopreneur Rhonda Jolyean Hale believes that all children deserve access to play — no matter their circumstances. As the Kansas City ambassador for the Pass the Bricks initiative, she’s working to build that reality by giving new life to donated LEGO bricks. “We take gently used LEGO bricks — not the stuff the dog chews…
Novel Capital teams with Crux KC to offer growth-focused marketing to early-stage tech companies
An exclusive partnership between two Kansas City-based innovators is expected to help remove a traditional financial hurdle to business growth, said Ethan Whitehill, president and chief strategy officer for the KC Chamber-lauded marketing firm Crux KC. The collaboration between Crux and Overland Park-headquartered capital provider Novel Capital is expected to offer B2B SaaS and tech…
Neighborhood smart cans help Kansas Citians save the planet from their kitchens
Newly introduced composting technology is already turning new ground in Kansas City, Kristan Chamberlain said, with more solar-powered compost cans arriving later this spring across the metro’s urban landscape. Her social venture, KC Can Compost, installed three of the devices in October — free to use for KCMO residents wanting to deposit their soil-making food…
Voodoo Volleyball bounces back in OP: Father-daughter duo doubles as new venture’s setters
Quinn Austin put several sports to the test as a preteen — racing from basketball practice to softball to volleyball. But she latched on to just one. “Volleyball. It was my sport. Everyone was having a good time,” she said. “We just loved the cheers — a cheer when we got a hit, a cheer…