Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KCultivator Q&A: Melissa Roberts talks tough (love), hot milk soup and mansplaining
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space.Expertise requires experience, said Melissa Roberts. “I’ve had so many diverse roles and I’ve taken something from each of them,” the political…
Fund Me, KC: Wag-N-Bag converts game hauler into ready-to-play tailgating entertainment
Editor’s note: Startland News is continuing its “Fund Me, KC” feature to highlight area entrepreneurial efforts to accelerate businesses or projects. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com. Today’s featured campaign is from Wag-N-Bag, a product created by brothers Brad and Tyler Hull. Your name and…
First look: Creative Studios concept expands Made in KC’s view of brands as partners
Warm sunlight bathes a future ceramics shop. A vintage Thomas Cusack Co. mural advertisement peeks from behind the plaster wall of an in-the-works photography space. Views from the second and third floors reveal a city skyline in creative transition. Amid the freshly hung drywall and still-curing, stained hardwood staircases, Tyler Enders steps quickly between rooms…
Teenage inventor creates retro game console that fits in your palm
For teenage entrepreneur Ernest Pereira, gaming is going small. The 18-year-old innovator is releasing a limited run of his retro game console, the Duinodrive, before shipping off to the Naval Academy in the summer. The Duinodrive — which can fit in the palm of your hand — comes in a kit that users assemble themselves…