Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: Lawrence outdoor gear startup fights poverty, the elements
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Equinox & Solstice CEO Alex Delaney — to share their stories to gain a little help from their supporters. Who are you? My name is Alex Delaney and I am the CEO…
Truck-sharing startup Bungii expands into another huge market
Kansas City-based truck-sharing app Bungii is hitting the gas on its East Coast expansion. Several months after opening operations in Atlanta, the truck-sharing startup announced Thursday that it will offer its platform in the Washington D.C. area. The expansion includes neighborhoods in the District of Columbia, southeastern Maryland and northeastern Virginia. With the D.C. metro,…
More jobs than job seekers? SnapIT-led tech partnership trains next wave of workers
Corporations and tech startups alike are desperate to get their hands on programmers who know Java, said Neelima Parasker. “Big organizations have it embedded in their systems, and they’re dying to get some Java resources,” the SnapIT Solutions CEO said. “And don’t get me wrong: So am I.” A new partnership between SnapIT, the Full…
AY Young pivots Battery Tour to music festival benefitting those without power
With an ear-to-ear grin and his infectious laugh, AY Young admits he’s perhaps an unlikely rapper. Back from taking a shot at stardom in California, the Kansas City-born Eagle Scout-turned-college basketball player-turned performer is plugging into the entrepreneur community in hopes of more efficiently powering the Battery Tour. “We’re essentially using the universal language of…