Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Batters up! Voting now open for KCSourceLink All-Star competition
When the Royals take the field June 18 at Kauffman Stadium, more than a dozen freshly crowned KCSourceLink All-Star honorees will be catching accolades. But first: You have to vote. KCSourceLink’s final round of balloting has begun for the All-Star selection, which coincides with the network’s 15-year celebration during Entrepreneur Day at the K. Dozens…
Video: Five ways to build an app — your startup’s high-tech living organism
Editor’s note: Continuing Startland’s mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here. App development for any startup doesn’t end when the technology goes live for users. Choosing the right method to build…
Calling songbirds, good and bad: Choir Bar harmonizes with group singalongs
Kansas City’s new “Choir Bar” only works with a packed crowd, admits Matt Baysinger, but professional vocal talent isn’t required. “There’s no sheet music, no judgement, no solos, and no pressure,” he said of the “reverse karaoke”-style event wherein the masses — not an individual — belt out a popular tune. “We’re here to sing…
Report: Kansas City is the best locale for Millennial entrepreneurs
Overflowing with business resources, an affordable cost of living and a collaborative community of creatives, Kansas City recently was named the top U.S. destination for Millennial entrepreneurs. Thumbtack.com — a platform for customers to find various contract professionals in their area — named Kansas City, Missouri, as the best city for entrepreneurs born between 1980…