Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Former high school rivals from MADE, Local Legends ‘Play It Forward’ in bid to revive South KC
Organizers of the Aug. 12 Play It Forward charity basketball game traded playful taunts as they approached the doors of the former Hickman Mills High School gymnasium. “They painted over your cougar,” said AbdulRasheed Yahaya, a Ruskin High School graduate, referencing the giant eagle logo affixed to the former Hickman facility that now is part…
Founder: RFP365’s new Client Discovery launch shows startup-corporate deals build stronger tech products
A new product module from RFP365 defies common perceptions about Kansas City corporations overlooking tech talent in the startup community, said co-founder Stuart Ludlow, announcing the launch of Client Discovery. “Traditionally, we always say that an RFP [request for proposal] involves two people,” he said, describing the product. “Someone writes an RFP and then a…
Homegrown Resonate Pictures cultivates corporate market through creative risks
The same creative energy reverberating through cities like Los Angeles, New York City and Portland can be found in Kansas City, said Marc Havener, the filmmaker behind Lawrence-based Resonate Pictures. His message for fellow creatives: “We can make this back home.” After 10 years on the sets of blockbuster movies like “Pirates of the Caribbean,”…
Happy Food gathers ingredients for nationwide grocery platform, meal-locating app
Happy Food Co. has grown beyond distributing flavorful meal kits through small, standalone coolers at Kansas City-area Price Chopper and Hen House locations, said chef and co-founder Kiersten Firquain. The 2017 Startland Under the Radar startup has now developed a software platform — in partnership with retailers nationwide and 75 local vendors — to enable grocers…