Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: Family drives KC Pinoy food truck toward brick and mortar
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like KC Pinoy Founder Chrissy Nucum — to share their stories to gain a little help from their supporters. Who are you? I’m Chrissy Nucum, owner and operator of KC Pinoy. What does…
Startland News, KCSF moving to new offices at Plexpod Crossroads
Moving day has arrived for Startland News and the Kansas City Startup Foundation. The nonprofit digital magazine and its parent organization are set to establish new roots in the Crossroads arts district by the end of this week. Their destination: Plexpod Crossroads. “Readers shouldn’t see an interruption in news from Startland — as something of a…
Say ‘cheese,’ KC! Cheddies arrive in Hy-Vee stores after Sprint Accelerator success
For the brothers behind Cheddies, maintaining the integrity of their real-cheddar cheese cracker through the transition to larger manufacturing is paramount as the firm scales, they said. “It really is a guilt-free experience,” said Tomas Pergola, describing the snack he created with his brother, Francisco. “A lot of times we feel the need to indulge…
Lenexa-based Athlete Network teams with K-State, Arkansas, Lindenwood on student engagement
A Kansas City-area tech startup is expanding the scope of its social network for athletes, the company announced this week, revealing new partnerships between Athlete Network and three universities with Division 1 sports. The company is collaborating with athletic departments at Kansas State University, Arkansas State University, and Lindenwood University to develop game-changing technology with…