Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Think globally, invest locally: Are KC dollars worth more than outside capital?
Hometown capital is validating, said Darcy Howe, but it isn’t everything. Half of the firms in Startland’s 2018 list of Top Venture Capital-Backed Companies in Kansas City received 50 percent or more of their funding from KC investors — a promising indicator of local support that suggests to outside investors that a company is ready…
2018 Top VC-Backed Companies in Kansas City List
The Top Venture Capital-Backed Companies in Kansas City List recognizes the growing cohort of growth-stage, venture-backed companies in the Kansas City metro — further illustrating the impact of the countless efforts aimed at boosting entrepreneurship in the region and creating a productive dialogue. The list is expected to be updated and published annually. The 2018…
Made in KC cocktails: Plaza tasting room infuses local spirits into 6 unique concoctions
No rum behind the bar? Ozzie Mendoza Diaz has the recipe for six Made in KC cocktails that feature only spirits from Kansas City-area distillers. And while the metro freely pours gin, vodka and even tequila for the thirsty masses, rum isn’t on the locally made menu — a problem for daiquiri lovers, said Tyler…
Entrepreneur’s pitch: Throw a life vest to those caring for loved ones with special needs
Families of loved ones with disabilities are fighting the clock, said Samantha Lane, Kansas City-area entrepreneur and founder of Lumina Advocacy and Coaching in Gardner. “There is a huge gap to be filled,” Lane said as she described the array of physical, intellectual, and sensory needs affecting — what she referenced as one-fifth of the American…