Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
GXPI-led $3.25M deal pushes Kansas City IoT firm Pepper over $15M investment mark
Pepper topped $15 million in investments this week — adding to its ownership structure through a sizeable deal led by GXPI, the investment arm of Evergy. “This strategic investment by Evergy gives us a great partner in the retail electric utility industry where IoT is beginning to play a critical role,” said Scott Ford, CEO…
Nearly $5M remains in Kansas angel tax credits as Aug 31 deadline looms; startups urged to apply
The clock is ticking for Kansas angel tax credits to be awarded to growing startups in 2018, said Rachèll Rowand. “We are looking for innovative businesses in Kansas that are under five years old,” said Rowand, program manager for the Kansas Department of Commerce, which administers the state’s angel tax program. “The biotechnology industry is…
Startland list reflects big wins across KC — but don’t get comfortable, warns founder
Kansas City has traction, said Davyeon Ross, but the city and its support network must keep the ball moving. “It’s impressive how much these startups and companies are contributing to the community and the economy,” said Ross co-founder and COO of ShotTracker, reacting to data within Startland’s 2018 list of Top Venture Capital-Backed Companies in…
Kansas-vs-Missouri investment record tied to state support for innovation, experts say
The Sunflower State appears to set itself apart based on trends indicated by Startland’s 2018 list of Top Venture Capital-Backed Companies in KC. But does Kansas really have the competitive edge? Kansas companies are on average two years older than Missouri companies; they’ve raised more than four times as much capital than their Missouri counterparts;…