Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Novel City Ventures preps accelerator launch for worldwide socio-economic impact
A new accelerator in Kansas City is planning to spur change at a global scale through its inaugural cohort of mission-driven organizations. The Novel City Chamber of Innovation announced this week it has launched the Novel City Ventures Accelerator to fuel the next wave of disruptive thinkers and entrepreneurs. Beginning on Oct. 23, the 12-week…
Back2KC effort attempts to bring Kansas City expatriates home to an emerging innovation hub
A first-of-its-kind event is drawing successful Kansas Citians who’ve left the region “Back2KC” Thursday and Friday for a hands-on glimpse at the city’s evolving innovation economy, Darcy Howe said. As managing director of the KCRise Fund — a co-investment fund that works with venture capital investors to support early-stage Kansas City companies — Howe saw…
Artist Vi Tran to KC-based innovators: Wipe ‘local’ label from your vocabulary
Some roots are best left behind, but not forgotten, said multi-faceted Kansas City artist Vi Tran. Others are worth holding close. Speaking at Startland’s recent Innovation Exchange, the actor, playwright, musician and owner of The Buffalo Room decried the idea that innovators who choose to stay in places like Kansas City are any less worthy…
The not-so-secret Sauce behind KC hip hop entrepreneur’s success: Authenticity
Royce “Sauce” Handy wears his influences and inspiration like pins on the outside of his well-worn jean jacket. The KCK-born hip hop entrepreneur embraces his identity: A collector of Goosebumps books. A student of history. A fan of 1990s family sitcoms. And he’s unapologetically black. His lips twist into a smile and his eyes brighten…