Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Epic Aloha: KC startup opens interactive, photo-ready experience in Hawaii’s biggest hotel
Surrounded by lush Hawaiian scenery, Epic Aloha waves to vacationers with an unexpected ask: Trade the Waikiki sunshine for another kind of island escape. “It’s a really hard concept to talk about. It’s such a visual thing,” said Matt Baysinger, searching for words to describe the 6,000-square-foot Epic Aloha experience space. “Is it a selfie…
Opening KC to black entrepreneurs begins with teaching startup lingo, tearing down walls
Most entrepreneurs operate within silos, said Adrienne Haynes, noting that black-run startups face particular — though not insurmountable — challenges becoming embedded in the Kansas City startup scene. Seemingly approachable community events and coworking spaces aren’t always as open as organizers think, added Quest Moffat, founder of Project United Knowledge, joining Haynes and Donald Hawkins,…
Facing failure? Think about the bad ideas first
Entrepreneurs need to stop glamorizing the startup world, and recognize the inevitable burnout or failure involved, said Danielle Lehman. Lehman, founder of Kansas City-based consulting firm Boxer & Mutt, knows about failure, she told a crowd Friday at Global Entrepreneurship Week, noting a list of startups that she was involved in, including MySpace, that didn’t…
‘Don’t shut yourself off’: Seniorpreneurs reveal power in age, experience, savings
Figure out what you love to do and monetize it, Ann O’Meara told a room of entrepreneurs looking for advice on starting their second act after retirement. Seniorpreneurs — entrepreneurs over the age of 50 — are working to turn their lifelong hobbies into cash flow, O’Meara, CEO of Fantastic 55, revealed during a Global…