Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Startup leader hears calling in Kauffman legacy, selected to join Kauffman Foundation trustees
Money alone won’t truly satisfy an entrepreneur, nor will it build a stronger Kansas City, said Matt Condon — lessons learned from the late Ewing Kauffman. “Having a successful company isn’t good enough,” said Condon, a veteran startup leader who recently completed a year as chair of the Greater Kansas City Chamber of Commerce. “Impacting…
The Nerdery powers down, exiting Kansas City in move to consolidate investments
Once topping Inc. Magazine’s fastest-growing companies list, The Nerdery is now pulling back — closing its Kansas City office and redirecting the paths of 28 metro employees, the company revealed this week. “This decision is by no means a reflection of the performance of the team in Kansas City, who have all done a fantastic…
SafetyCulture executing fireproof growth strategy from new Crossroads US HQ
A recent move placed SafetyCulture into the largest fireproof building in KC — a choice reflecting the startup’s customer-centered approach, said Ross Reed, noting the building’s more-than-a-century-old history was an added plus. “iAuditor helps organizations prioritize safety and quality,” said Reed, president of SafetyCulture’s KC-based North American branch. “If construction companies can show they they…
Prime Digital Academy set to launch KC training for tech hopefuls in transition
Prepping workers for roles in an ever-updating tech space just got easier for Kansas Citians, declared Mark Hurlburt. “We do that through immersion learning,” said Hurlburt, president and co-founder of Prime Digital Academy. “We have a program that we’re excited to bring to Kansas City.” Minnesota-made in 2014, Prime Digital Academy — a 20-week program that…