Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Founder facing gender bias: Don’t call me a victim; call me investors
It’s like pulling teeth to get key investors and resource organizations to help push female entrepreneurs forward, said Carlanda McKinney, citing implicit bias and a lack of effective support mechanisms. “I don’t think it’s intentional at all. I think it’s a byproduct,” said McKinney, co-founder of Raaxo, an online tech platform used to design and…
Even gatekeepers struggle to bring KC’s women-led companies in from the cold
Female entrepreneurs are falling behind as a new generation of highly-scalable startups rises in the Kansas City, said Darcy Howe, reporting too few women-led firms even approaching KCRise Fund for investment. “My experience with those ‘Hey, I hear you have money’ calls that I do get [from female entrepreneurs] — many of them are not…
ScaleUP! KC reveals new 15-member cohort of growing businesses; touts alumni successes
Entrepreneurs joining the latest ScaleUP! Kansas City cohort represent ventures from such varied business sectors as photography, construction, design, counseling, film and engineering, said Jill Meyer. An ability to scale knows no single industry, emphasized Meyer, program director of ScaleUP! KC. “This program has shown us, time and time again, that not only can you…
Sweet & Sassy side hustle: Father-son duo behind Brownie’s bottles a venture to savor
Side hustles of any flavor can provide relief from the daily grind of a stressful startup, said Venture Legal’s Chris Brown of his “hobby” — delivering the homemade Sweet & Sassy Brownie’s Barbecue sauce. “Whether you like hiking or making barbecue sauce or riding horses or doing whatever … I think it’s important for people…