Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Cloud platform Packet opens KC office after $25M funding round in New York
New York-based Packet’s newly established Kansas City office is expected to take full advantage of the area’s wealth of tech talent, said Ihab Tarazi. “There is actually a very good technical base in Kansas City — so here’s validation of that,” said Tarazi, chief technology officer at the cloud infrastructure firm committed to “building a…
Fast track Missouri Hyperloop: Bipartisan support for 670-mph travel builds speed
It isn’t just a pipe dream. The arrival of bipartisan state and federal support for high-speed, cross-region travel means the much-anticipated Missouri Hyperloop project continues to shoot forward, Ryan Weber said. “For businesses, this could be a huge opportunity to create a new industry, attract new businesses and leverage a much larger workforce,” Weber, KC…
Skip restaurant lines (and downloading another app) with text-based ordering
In an increasingly automated world, American consumers are experiencing app exhaustion while continuing to need innovative solutions to address daily pain points like waiting in lines at their favorite restaurants, said Eric Tucker. “People are tired of downloading apps,” said Tucker, founder of KC-based Digital Baron, which delivers Skip, an app-less mobile and pay platform.…
Cleaner, more durable design: Future of construction is already Built, says Andrè Davis
Built Interior Construction is “precision-cutting” cities of the future by injecting innovation into the slow-moving construction industry, said Andrè Davis. “The challenges in our industry is that construction methods are so archaic,” said Davis, business development executive at the Kansas City interior construction firm, founded in 2016 by Russ Branden, David Anderson, and Mark Brandmeyer.…