Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Documentary spotlighting CAPS students set for sold-out premiere (Watch the trailer)
There’s no syllabus for life, laments a teenage student in a soon-to-be released documentary detailing the impact of experiential learning on the new generation of youth about to enter the workforce. The documentary — “Where Students Lead” — heavily showcases student voice and the Center for Advanced Professional Studies, said Corey Mohn, executive director of…
Serial builder uses sensor tech to ‘see’ inside problem-prone properties with Particle Space
Passion for building breathes life into a successful startup and the collective ecosystem, said David Biga. “[Builders] are a critical piece to our startup community,” said Biga, founder of Kansas City-based SaaS firm Particle Space. “If you don’t have people who care to build and offer things to those before you — then why come…
Duo designs Paloma Post greeting cards for more inclusive representation of couples
As she stood flipping through an endless sea of birthday cards, Julie Korona couldn’t find a single one that would send the right message to her then-fiancé, Tyler, she recalled. “All of the cards that I was looking through either said ‘husband’ or were super generic,” said Korona, co-founder of Paloma Post — a newly…
Artist who won rare Jayhawk licensing deal — scoring a $150K payday — set to rebound
Seemingly routine for many Kansas fans, crimson and blue are once again among the colors flooding the canvas of the 2019 NCAA tournament. But for artist Megh Knappenberger, the Jayhawks’ familiar palate has painted an entrepreneurial journey with as thrilling ups and downs as Big 12 basketball, she said. “It’s a pretty special and unique…