Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KCMO adds $350K for entrepreneurs to proposed city budget after advocates’ last-minute push
Kansas City entrepreneur advocates gained more momentum Thursday in their bid to receive greater civic support for startups and small businesses. “Entrepreneurs and small businesses are the driver of the Kansas City economy,” KCMO councilman and Mayor Pro Tem Scott Wagner told Startland Thursday afternoon, following the approval of the city’s $1.73 billion budget. An…
Ties meet rocket tech: Crooked Branch refines bow ties with carbon fiber, urging fearlessness
Capitalize on what’s trendy, find a way to make it better, and the work will do itself, Paul Kaster said of his fresh-out-of-high school startup journey. Such a mindset has only elevated business for Kaster, founder of Crooked Branch Studio. The entrepreneur recently launched a line of bow ties made from carbon fiber — a…
Freightquote, Edison Factory founder-turned-investor touts ‘work ethic worth investing in’
Raise and raise relentlessly. Because in business, the sun won’t shine every day, Tim Barton told a room filled Wednesday morning with entrepreneurs and investors eagerly seeking support and insight at the 20th InvestMidwest Venture Capital Forum. The former CEO of Freightquote, who saw a $365 million exit for the company in 2014 before launching…
Liberty screen printer brings Hustle + Heart in the face of early-stage failure
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik. “[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have…