Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
KCMO mayoral vote: Confused? Undecided? Seven FAQs for those still on the bubble
Amid nearly three dozen Kansas City mayoral candidate forums, Startland readers raised a round of questions — some easy to answer, others loaded — but each invested in seeing who will emerge from the shadow of popular, bow tie-wearing mayor, Sly James, to lead KCMO. Here’s a breakdown of the most frequently asked questions about…
Candidates agree: KCMO needs an entrepreneurial mind in the mayor’s office … but what does that mean?
Kansas City was born of an entrepreneurial spirit, said Steve Miller. “We were all in the spirit head of the Westward Expansion, and [were] entrepreneurs from the very beginning,” said Miller, candidate for the Kansas City, Missouri, mayor, last month during the StartupKC Small Business and Entrepreneurship Mayoral Forum. “We need a mayor that has…
Liberty-based CAPE Industries scores $1.45M round, ‘global reach with a home base feel’
A commitment to Kansas City shouldn’t limit a company’s reach, Allen Gibson said on the heels of a million-dollar-plus funding round, successfully closed Tuesday by his startup, CAPE Industries. “This is a global product. We have a global team [put in place] and we’ve organized from Day 1 to be a global company based in Kansas…
KCultivator Q&A: Sarah Mote inspired by radical thinkers, lowbrow humor, taking KCSourceLink social
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Quiet startups fueled by overcoming struggles are always the most fascinating stories,…