Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: ‘Scarlet Knight’ returns to inner city streets with a moral dilemma about abuse of power
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Juaquan Allen with his Scarlet Knight campaign — to share their crowdfunding stories to gain a little help from their supporters. Who are you? My name is Juaquan “Jay” Allen. I’m a…
Design by fire: Could a Kansas City company 3-D print the Notre Dame spire?
Beyond its status as the biggest in Kansas City, the impact of Dimensional Innovations’ new $2.2 million 3-D printer could reach globally — as the homegrown company considers ways it could help rebuild the historic spire atop the Notre Dame Cathedral, said Nate Borozinski. “This thing gives us an ability — and we think an…
Look inside: Fishtech Group opens its $10M+ Cyber Defense Center in Martin City
Fishtech Group is making a splash within the cyber security industry, showcasing its cloud-era capabilities in a new Cyber Defense Center that sits behind the gates of Fishtech’s sprawling Martin City campus, said Gary Fish. “I’ve been doing security since before it was cool,” said Fish, founder and CEO of Fishtech, as well as an…
Elite investors at exclusive CEO retreat: Don’t waste time; sell us on your billion-dollar idea
Trying to land the backing of a venture capital firm? Throw your pitch deck out the window, Chris Olsen advised a select group of Kansas City CEOs. “A lot of times founders will come and give us their pitch and they’ll start going through it and [they’re telling us] they’re profitable in 18-months. And we’ll…