Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
No, Dwolla’s Monetery conference isn’t just about money; it’s an inclusive tech challenge
Though Monetery aims to be a mix of seminars, networking and investing opportunities, the secret to maintaining the Midwest tech conference’s value-positive vibe is its intimacy, said Steph Atkin. “We want to make sure that there is an opportunity for all our startups, all our venture capitalists, and our speakers, to meet and connect,” continued…
Break Free KC drops beat on cultural stereotypes, aims to rebrand hip hop
Hip hop culture in Kansas City is misunderstood, James “Sug Easy” Singleton said, explaining his mission to help local artists break free of stereotypes and live their passion with authenticity. “When I have a 88-year-old lady at my camp seeing her grandson — who came in with a negative notion of what hip hop was going…
Tenacious Scollar CEO to international investors: Look me in the eyes and try to tell me ‘no’
With a year of hustle well under way, you can’t break Scollar’s stride, Lisa Tamayo said as she prepares to take the stage in front of a 25,000-plus person crowd May 20 at the Collision tech conference in Toronto. “[I believe] 15,000 people applied to present a pitch and they whittle that down to 60…
Zego exit, investment wins reflect critical need for startups to look outside KC, co-founder says
Homegrown is great, Adam Blake said, but at some point scaling companies must explore the world of resources and dollars available outside the metro. “Kansas City has a lot to offer — plenty of talent, great place to live and quality of life, helpful mentors, etc. — but I would say it’s a requirement for startups…