Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Why are college students dropping out? EdSights targets higher ed retention rates
Only 56 percent of students who began college in 2012 actually graduated within the next six years, said startup founders Claudia Recchi and Carolina Recchi. The sisters’ own struggles as first-generation U.S. college students reinforced the challenge posed by such statistics, they said, prompting them to found EdSights, a startup using artificial intelligence to collect…
Friendmedia moving San Fran HQ to Kansas City; planning $1.5M funding round for hiring
San Francisco-based tech firm Friendmedia is expected to relocate its headquarters to Kansas City in 2020 amidst $1.5 million funding round, said Nick Magruder. “Our goal is to take advantage of all the great things that Kansas City brings to the table with all the great people, the low cost of living and everything that…
Cherry on top: 9-year-old baking entrepreneur cuts check to pay off KC students’ negative lunch balances
Baking is the perfect recipe for spreading joy — owning a small business should be too, said 9-year-old Ire Cherry, recalling the moment she stood before administrators at University Academy in Kansas City, holding a check wider than she is tall. “My mom and her sister were talking about people in Virginia who couldn’t pay their…
Kauffman Foundation’s Erin Jenkins bounces between contrasting cultures, startup life
Editor’s note: This content was sponsored by the Ewing Marion Kauffman Foundation but independently produced by Startland News. Curiosity took Erin Jenkins to Japan. Curiosity brought her home. In between, she embedded herself in the worlds of intercultural entrepreneurism and startup life — her journey aligning itself with an opportunity to serve as a program officer…