Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
InnovateHER KC founder leaving KCSF as womxn’s community-building startup scales
It’s time to set InnovateHER KC on the path to long-term growth, said Lauren Conaway, announcing her plans to leave the Kansas City Startup Foundation in early July to lead the womxn-focused startup full-time. “InnovateHER KC’s No. 1 priority right now is building out our community with intention,” said Conaway, founder of InnovateHER KC and…
Photos: Sprint Accelerator leaders salute former managing director at demo day
Gratitude powered down the sixth cohort of the Sprint and Dairy Farmers of America-backed Corporate Accelerator Thursday. “I do have one more person that I need to acknowledge and that person is Doug Dresslear,” Tina Peterson, manager of the Sprint Accelerator, told a packed crowd at the National World War 1 museum’s J.C. Nichols Auditorium. …
LaunchKC, Nueterra Capital announce health accelerator with $50K, plus resources for each startup in cohort
Adding its third vertical in less than a year, LaunchKC will expand its grant opportunities deployment with the new LaunchKC Health Accelerator aimed at improving patient outcomes, the program announced Thursday. “LaunchKC continues to see momentum, headed into its fifth year, having invested over $2 million in cash grants to attract or retain 38 tech…
Trust yourself and make your own everything: Hear the artist hustle of Amado Espinoza
Whether directing a contemporary indigenous stage performance, covering the Beatles classic Elanor Rigby with a pan flute and charango for TEDxKC or creating a diatonically-tuned bendy-straw, Amado Espinoza understands the importance of fully committing to a pursuit. “For me, being a professional musician means when you dedicate your entire life to music,” he said. A…