Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Victor Hwang leaving Kauffman VP role; entrepreneurship becomes national priority ahead of 2020 political cycle
Ecosystem building has risen to the national conversation — marking the right moment for Victor Hwang to exit the Ewing Marion Kauffman Foundation and its vision-rich entrepreneurship team, he said. “A few years ago, people would talk about supporting entrepreneurs as if they were disconnected individuals … helping one entrepreneur at a time or maybe…
BacklotCars taking over full floor of new Lightwell building following $25M funding round
A 20,000-square-foot space in one of Kansas City’s most recently remodeled downtown office buildings will allow BacklotCars room to continue expanding its team, while also impressing high-level targets, said Josh Parsons. “The location, design and amenities of the project are exactly what is needed to attract the top tech talent to Kansas City,” said Parsons,…
RFP360 doubles in size since December; team back under one roof with move to new space
RFP360 is coming full circle, said Stuart Ludlow, as the software company he co-founded with David Hulsen in the Kansas City Startup Village once again levels up to accommodate a swelling team and increasing market demand. “We’re moving into a place — scale and scope — that Dave and I envisioned,” said Ludlow, who also…
Super Dispatch expands reach into auto transport, launches car shipping platform
The “Amazon experience” is coming to the world of car shipping as Super Dispatch launches a new platform to bring the auto transportation industry up to the speed companies are demanding: now, said Bek Abdullayev. “We are creating a better way to transport cars with new technology that solves major problems for shippers and carriers,”…