Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Former Drunken Fish space spinning coastal VIP remix with DJ Kygo’s Palm Tree Club KC
Palm Tree Club recently debuted in hot spots Orlando, Miami and Las Vegas. Now it’s coming to Kansas City. Described as a “global lifestyle, entertainment and hospitality platform” — think caviar martinis, A5 Wagyu dumplings, VIP lounges, premium bottle service, DJs and open-air rooftop — Palm Tree Club Kansas City plans a fall opening in…
Topeka’s new community-built innovation incubator turns soil; leaders eager to show the world what grows
TOPEKA — It’s not just about breaking new ground in the state’s capital, said Neal Spencer; the Link Innovation Labs project’s global reach serves as “a foundation for growth, impact, and the future of our great city.” “It’ll be a hub for ideas, connection and opportunity — a place where startups launch, collaborators spark, and…
Global startups plug into Topeka: How Kansas connections are powering their innovation
TOPEKA — Collaboration in the Midwest is just a call away, said Romaine Redman. It’s a reality that sets the region’s entrepreneurial ecosystem apart, he added, and a heartland trait that seeds Topeka’s Plug and Play accelerator with the potential for international impact. “I pick up the phone and I call someone, and they’re here…
No time to roll credits: Film tax incentives give Kansas City more screen time than ever
After Hallmark movie touchdown, TV and film crews are scoring big in Kansas City, official says With cameras rolling and spotlights shining, Kansas City is positioning itself as one of the Midwest’s most attractive film destinations, said Rachel Kephart, noting reinvigorated support from city hall and an effective mix of local and state incentives. Interest…