Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Dos Lokos trio bringing family recipes, culture to former Fountain Haus spot in Westport
This immense venue — on the corner of bustling Westport Road and Broadway — has been dark for nearly a year and a half. A new tenant expects to have a new, family-run restaurant in the space by fall. Dos Lokos Sports Cantina plans a September opening at 401 Westport Road (the former Fountain Haus).…
Big ideas for young people: How Equal Minded Café crowdfunded its coffee shop youth incubator’s next blend
Dontavious Young is betting on the next generation. As founder of Equal Minded Café and the Big Ideas Foundation, Young is creating space for high school students to build businesses, find purpose, and take ownership of their futures. “I want to be someone who kids remember their whole life,” Young said. “Almost everyone has an…
Downtown restaurant fires up the summertime bar and grill in former KC Daiquiri Shop
It’s a few days into AJ’s Bar & Grill’s soft launch in downtown Kansas City. Managing partner Matthew Hill stands by the kitchen window, fielding lunch orders for both to-go, dine-in and delivery (he was running some orders to nearby offices in sweltering 90-degree-plus temperatures). Inside the new Grand Boulevard restaurant: it’s cool and low-lit,…
KC-built sports tech startup acquired by AI-powered fundraising, engagement platform
The acquisition of Kansas City-built Athlete Network — a platform designed to foster lifelong connections between student-athletes and athletic alumni — deepens the startup’s work a decade after it launched, its founder said. “This is a huge milestone for our team, and I want to take a moment to sincerely thank our teammates, partners and…