Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
South KC hub heats up with $100M+ cold storage investment; logistics site expected to bring 190 jobs
A strategic collaboration between Americold and CPKC underscores Kansas City’s growing role in advancing cross-border commerce and temperature-controlled logistics, officials said Tuesday, celebrating the grand opening of a 335,000-square-foot Import-Export Hub in South Kansas City. Americold’s new $100 million-plus facility is expected to create nearly 190 new jobs and serve as a hub for Canadian…
Innovation Fest pitch winner touts unexpected treat: growing his animal health startup in Kansas
Emmanuel Bijaoui’s first time in Kansas — for Tuesday’s Innovation Festival and onboarding for the incoming Plug and Play Topeka cohort — has left the Treat Therapeutics founder with a lasting impression of the region’s entrepreneurial ecosystem, he shared. “We always talk about the Animal Health Corridor,” he said after winning the festival’s BioKansas Startup…
‘Troost is not scary’: Kansas City equity walk highlights Black business revival
Editor’s note: This story was originally published by The Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story from The Beacon, an online news outlet focused on local, in-depth journalism in the public interest.…
NXTUS expands enterprise-focused program beyond Kansas; four KC-area startups selected
WICHITA, Kan. — An ongoing initiative to demystify the relationship-building process between emerging entrepreneurs and potential enterprise partners just expanded deeper into the Midwest, welcoming 20 growth-minded innovators from Wichita to St. Louis. “For entrepreneurs whose success depends on forging relationships with ‘the big guys,’ this unique program is so valuable,” said Mary Beth Jarvis, president…