Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
LPOXY initiates $28M Series A financing with 5 Horizons Ventures to fund pivotal trial
PLATTE CITY, Mo. — Funding to secure the upcoming trial of a Missouri biopharmaceutical company’s solution for preventing a deadly gut infection could prove critical in the fight against a condition that claims 80 U.S. lives daily, said Dr. Larry Sutton. LPOXY Therapeutics, which is developing a novel non-antibiotic therapy to prevent Clostridioides difficile infections…
When farmers get paid faster, everyone eats; HitchPin brings fintech to ag, good to humanity, founder says
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. The fintech revolution typically overlooks agriculture, Trevor McKeeman said, noting that any move to bring tools — like a payment platform within a digital marketplace — definitely breaks ground for…
Chocolate maker (and coffee roaster) earns bean-to-bar accolades from his Grandview base
Kansas City has plenty of confectioners, but it’s rare to find true bean-to-bar work, Mike King said. That distinction makes Encore Coffee and Chocolate’s process both resourceful and extraordinary. “There’s only a few of us that are making our own chocolate,” said King, founder of Grandview-built Encore Coffee and Chocolate. “I consider myself a chocolate…
E-Scholars rebrands, extending Regnier legacy deeper into influential UMKC accelerator
E-Scholars — the University of Missouri-Kansas City’s flagship accelerator program — isn’t going anywhere, Alex Matlack shared, but it is getting a rebrand. After listening to feedback from alumni, mentors, and community members, the program formally known as Entrepreneurship Scholars is now the Regnier Venture Accelerator, joining the likes of the Regnier Venture Creation Challenge…