Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
LISTEN: Fermenting a clean future through products from meat alternatives to skin creams and baby formula
On this episode of Startland News’ Plug and Play Topeka founder podcast series, we chat with Francesca Gallucci of Natáur, a Baltimore-based biotech company that’s reimagining how essential nutrients are made. Combining synthetic biology, metabolic engineering, and eco-friendly fermentation, they’re producing bio-based taurine (and other naturally occurring sulfur compounds) without relying on petroleum. Gallucci takes…
KCMO slashes fees for outdoor dining permits, launches dining trail for grant winning projects
Kansas City has officially eliminated outdoor dining permit fees, reducing the cost from $850 to zero, thanks to the momentum created by a city-led initiative to encourage investment in outdoor dining experiences, city leaders announced this week, unveiling new plans to promote funded businesses and their projects. Launched in 2024, the Outdoor Dining Enhancement Program…
World Cup will produce KC small biz millionaires in just weeks, leaders say, but it’s only the start
Kansas City can’t look at the World Cup in 2026 as one big event where businesses are going to make good money for a while, and then everything goes back to normal, said Wes Rogers. “This has to be the beginning of the next chapter of our city,” the 2nd District Councilman for Kansas City,…
Missouri Starters Coalition debuts effort to boost homegrown jobs, future founders
Entrepreneurs across Missouri gained a new champion this week as regional and national advocates launched a new coalition to support builders in the face of systemic, confidence-shaking roadblocks as they seek to drive job creation and higher lifetime incomes. The Missouri Starters Coalition on Thursday unveiled its founding members — Back2KC, Cortex, E-Factory, Keystone Innovation…