Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. The Kansas City Royals are back in the Major League Baseball postseason for…
LaunchKC studio cultivates regenerative look at social challenges; this founder grew his business too
Joining the third cohort of LaunchKC’s Social Venture Studio forced Jacob Canyon to get out of the day-to-day operations of Good Oak — even if for just one day a week — and instead focus on building the business, he shared. “Having that time set aside to do the long-term thinking and strategic stuff has…
Trio of KC healthtech startups wrap NXTUS competition; Marma scores pilot project
WICHITA — Companies working to improve Kansans’ health and community growth momentum across the state just completed an eight-week competition in hopes of developing collaborative relationships to scale alongside new regional partners. Three Kansas City startups were among a cohort of 10 finalists — drawn from global innovation hubs to participate in the NXTSTAGE Community Health…
KU Innovation Park launches Oread Angel Investors network to boost Jayhawk startups
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LAWRENCE — A newly announced angel investor network is expected to support high-growth tech and bioscience startups linked to the University of Kansas, said Adam Courtney, opening greater access to…