Sporting Innovations reveals name change
January 18, 2016 | Bobby Burch
Sports tech company Sporting Innovations is kicking off 2016 new branding.
The company announced Monday that it’s changed its name to “FanThreeSixty” to better reflect an “ongoing transformation” and to better connect to its software platform of the same name, FanThreeSixty CEO Robb Heineman said.
“We feel the timing is ideal for evolving our brand to better reflect the tremendous enhancements we have made to our platform over the last year,” Heineman said in a release. “Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events. As owners of a professional sports team ourselves, we have the first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”
Founded in 2011, Kansas City-based FanThreeSixty created a software suite that captures fans’ data to allow for targeted content distribution at sporting events. Through apps such as “Uphoria,” the platform allows sports organizations to engage fans of their brands, increasing loyalty and creating revenue opportunities.
FanThreeSixity was founded under the same ownership group as the soccer team Sporting Kansas City. Owners of the company are Heineman, Cerner CEO Neal Patterson, Cerner co-founder Cliff Illig, SpecChem CEO Greg Maday and C3 Holdings founder Pat Curran.
The company has more than 50 local employees and has partnered with such clients as the Utah Jazz, NASCAR, Oklahoma State University and others.
2016 Startups to Watch
stats here
Related Posts on Startland News
Global employers use KC’s backstitch to engage and keep top talent; now smaller companies can too
One of Kansas City’s most quietly impactful startups built its employee communications platform behind the scenes for Fortune 500 companies; now it’s scaling those proven solutions to a new market: smaller businesses that need the same worker engagement, said Jordan Warzecha. Crossroads-based backstitch — a leader in digital solutions for HR teams — on Tuesday…
LaunchKC winner acquired by Gradient Health, pushing equitable AI innovations to market faster
The founding team behind DataAppraisal — a startup that earned early backing from LaunchKC and Digital Sandbox KC in 2022 — believes their shared vision with leaders at Gradient Health will help their combined company “improve healthcare AI and make an even bigger impact.” DataAppraisal, led by Tam Tran and Roger Ngo, announced its acquisition…
Next stop for 10 founder finalists: A pitch competition at Union Station worth $42K+
Ten finalists are on track to hit the stage next month at Union Station — stepping into the spotlight to share their startup and small business visions while competing for tens of thousands in prize money. The popular AltCap Your Biz Pitch Competition returns during Global Entrepreneurship Week-Kansas City for a live pitch event at…
Emerging at Pure Pitch Rally: These 8 young startups hope to close a critical funding gap
Eight emerging tech startups are rallying for the Pure Pitch stage as one of Kansas City’s premiere pitch competitions approaches a decade of impact and innovation. “This is the ultimate affinity and legacy club that grows businesses in Kansas City,” said Karen Fenaroli, presenting sponsor and founder of the Pure Pitch Rally, which returns Monday…